Executive Overview
Scaling an AI-driven mental health companion app to the top charts through empathetic problem-agitation video ads and interactive diagnostic funnels.
The Challenge
High initial Cost Per Install on Meta and Apple Search Ads, coupled with sharp user drop-off before completing account setup.
Before partnering with Arqo Studio, the client faced significant bottlenecks in their customer acquisition economics:
- Rising Cost Per Acquisition (CPA) on standard broad advertising channels.
- Creative fatigue leading to steep performance drop-offs every few days.
- Inefficiencies in lead response times and customer qualification.
- Lack of dedicated conversion rate optimization (CRO) architecture on landing pages.
The Strategic Solution
Engineered relatable video creative addressing common workplace burnout scenarios. Built a pre-download web quiz that personalized the user’s emotional baseline before directing them to the App Store with deep links.
Phase 1: Quantitative Audit & Positioning Alignment
We audited past performance data to uncover the highest-leverage friction points. Instead of tweaking minor visual details, we addressed the core value proposition and pricing structure.
Phase 2: High-Volume Rapid Iteration
We deployed structured creative batches designed to test hook retention, visual hierarchy, and message resonance. Every creative asset was tracked against strict cost-per-lead and ROAS thresholds.
Phase 3: Frictionless Conversion Infrastructure
We overhauled the post-click experience, ensuring instant page load speeds, clear pricing transparency, and automated follow-ups that maximized show-up and purchase completion rates.
The Results & Business Impact
Generated over 85,000 verified app downloads at an average CPI of 18.40 (a 64% reduction), with Day-7 user retention exceeding the industry benchmark by 1.8x.
Key quantitative outcomes accomplished during the engagement:
- Total Installs: 85,000+
- Cost Per Install: 18.40
- Day-7 Retention: 34%
Client Testimonial
“Arqo’s team understood our user empathy deeply. They turned a complex clinical topic into engaging, viral educational reels that converted brilliantly.”
— Dr. Rohit Nambiar, Co-Founder & CEO, Eekee
Ready to Scale Your Numbers?
Whether you need to lower your acquisition costs, scale your ad creatives, or build a high-converting web presence, our team executes with institutional precision.